IdaEltervag

Saturday, 15 November 2014

Tesco's Virtual Store

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During my undergraduate study at University of Southampton the lecturer in a module showed us a video of how Tesco operates and market thems...
2 comments:
Thursday, 13 November 2014

Consumer Isolation

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I was queuing for the self-checkout machine at McDonald's, which was far more popular than the traditional counter. After customers pick...
7 comments:
Wednesday, 5 November 2014

Not sure how i feel about this!

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(http://9gag.com/gag/aMbEq36) Came across this picture while I was scrolling 9gag one morning. 9gag titled the post " Best. Marketin...
3 comments:
Tuesday, 28 October 2014

Viral Marketing & the Ice Bucket Challenge

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Unless you have been hiding under a rock, you cannot have missed the Ice Bucket Challenge, which swept across social media channels during t...
6 comments:
Monday, 20 October 2014

Celebrity Endorsement

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Celebrity endorsement is a marketing technique frequently used in today' society. I am sure you all have seen endless advertisements whe...
Wednesday, 15 October 2014

Gender Representations in Contemporary Marketing

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Men and women in advertisements are often presented through simplistic and stereotypical representation. Although gender representation in m...
6 comments:
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